We believe in our service and the LGBTQ+ community
With an estimated 198 million people worldwide and spending 1.22 trillion dollars each year, the LGBTQ+ community is large and has serious spending power. Even with a population of a large country and a considerable GDP, the LGBTQ+ community is one that is still underserved, and though there are some excellent resources and services available, there is still a lot of opportunity and room for businesses to develop new products and services.
Competition is a great thing; it helps to improve all of the services and products offered to customers and ensures costs remain competitive; however, with the introduction of new services it can disrupt established businesses and services.
Let’s say there is a listing company in the Netherlands (we will call it LGBTQ+ Friends) that provides a local gay-friendly business listing service. Through working with Gayther, the LGBTQ+ Friends could increase their offering to customers by also listing on Gayther at the same time.
The LGBTQ+ Friends customer would only be required to create and update their profile once on the LGBTQ+ Friends service. LGBTQ+ Friends, in turn, would create and maintain all of their customer profiles on Gayther.
LGBTQ+ Friends customers would continue being part of a specialist service but also gaining access to an international and local audience at the same time through Gayther.
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