Working with businesses and services that benefit the LGBTQ+ community
We believe in our service and the LGBTQ+ community
With an estimated 198 million people worldwide and spending 1.22 trillion dollars each year, the LGBTQ+ community is large and has serious spending power. Even with a population of a large country and a considerable GDP, the LGBTQ+ community is one that is still underserved, and though there are some excellent resources and services available, there is still a lot of opportunity and room for businesses to develop new products and services.
Competition is a great thing; it helps to improve all of the services and products offered to customers and ensures costs remain competitive; however, with the introduction of new services it can disrupt established businesses and services.
At Gayther, we feel differently. We are a global business, and our values and mantra are focused around working together and growing the offering available to the LGBTQ+ community, so why not extend that same sentiment to our competitors?
There are many quality services, groups, associations with similar offerings to Gayther, however often they serve specific geographic areas, sections of the community or simply focus on specific services only. By working together; we can give customers the opportunity to get the best value and to be part of leading services and solutions.
Let’s say there is a listing company in the Netherlands (we will call it LGBTQ+ Friends) that provides a local gay-friendly business listing service. Through working with Gayther, the LGBTQ+ Friends could increase their offering to customers by also listing on Gayther at the same time.
The LGBTQ+ Friends customer would only be required to create and update their profile once on the LGBTQ+ Friends service. LGBTQ+ Friends, in turn, would create and maintain all of their customer profiles on Gayther.
LGBTQ+ Friends customers would continue being part of a specialist service but also gaining access to an international and local audience at the same time through Gayther.
We establish a pricing structure based on the required services and number of clients you manage
A community network account will be created for you to manage
You continue to manage your clients, enabling you to either absorb/include the cost of Gayther within your membership/subscription fees (as a benefit) or charge an additional elected fee
You will upload your customers' profiles, pictures etc. to the Gayther site
Once live you can communicate the Community Network arrangement to your clients
Ability to offer Gayther as a benefit or addition to your existing plans or membership arrangements
You will get discounted pricing based on the number of clients you manage
A free banner on a country or regional page for three months (to help promote the network)
Your business, group, association etc. listed on our community network page
You are – when you set up a community network account, you are effectively creating a group or franchise account on Gayther, in which your customers will form part of that group. You will be responsible for managing their listings, taking payments etc. They are your customers and will continue to be so even after going live on Gayther.
It is entirely up to you – we will agree on a discounted pricing structure based on a minimum volume. The discounted pricing, in part, is due to you being responsible for managing your client’s listings. The only relationship we have is with you, so you will be required to pay any agreed costs, enabling you to embed the costs of our service in your membership/subscriptions or by charging a separate fee. If you decide to charge more than the discounted pricing, that is your choice and decision to take, as we will only expect payment from you based on any agreed pricing.
Grouped – Your customers will form part of your business or association group; the group will be shown on the profile and will link all of the profiles that are members of your group. In our previous example, LGBTQ+ Friends joins Gayther, all of their client profiles are then added to an LGBQT+ Friends group. Whenever you look at a profile that is part of LGBTQ+ Friends, you will see the name and link within the profile.
You pay – we will agree on a minimum number of listings to establish the discount price. At the same time, we will provide you with a price for each additional listing. You will be required to pay for all of the customer listings as well as agreeing to abide by our terms and conditions
Yes – additional listings are easy. We will agree on a cost for any additional listings, which you will pay each time you add a new profile to Gayther. Once a profile/listing goes live you are not able to cancel or receive a refund (after the cooling-off period); however, you will be able to decrease the number of listings at the point of renewal. Each year we will review the pricing to adjust and reflect the new total number of profiles within your community account.
We at Gayther try our best to provide you with the latest and most accurate information; however, we may sometimes make mistakes. If you spot an error or you have a suggestion, we would love to hear from you
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